Johnson, Sa’ Quan A.

Digital Marketing

Dated: August 13th, 2016

Mastery Journal

The Entertainment Digital Marketing course thus far has met my some of my original objective/goals since I have been enrolled in the course this month. I the title of the course, Digital Marketing was easily recognizable but I didn’t know what was actually going to be covered in the course, how the content was going to be delivered, and what search engines are going to be most useful.  In the past, I have taken a virtual or physical course that relates to digital marketing to learned and discuss concepts and ideas in regards to the current course. This course has provided me with a variety of valuable materials, techniques, and options when thinking about digital marketing, either in my personal or professional careers.

What I have learned from the first half of the course thus far is the importance of blogging for one's brand to remain relevant and visible.  I also learned about the SEO, which is the process of making your site more visible on a search engine in a more specific and direct inquiry. I learned after watching the tutorials that any inserted user searching for certain keywords/phrases the content typically show ups in the results section.  This is usually due to the content drawing a high frequency of the words and searchers that are inputting into the search engine every time.   I learned about the paid search or pay-per-click, organic searches, and keyword density while being enrolled in this course.

Some of my goals for improving my digital marketing skills would be more aware of the target audience that I’m trying to promote, advertise, and market to. I will practice on my long- tail phase and broad keyword search options to easily locate the desired search engine optimization. 

According to, (Brogan, 2016) the well recognized best-selling author of eight publications stated, “Own your words. Your words are the maps to your intentions.”  I felt that this direct quote motivates me to think about my future endeavors for the longevity of business.  I will apply the content, either personally or professionally, to my future endeavors by applying all the concepts/idea’s that I have been presented with will assist me with getting a job in the social media, public relations, or marketing sectors of the show business.  I know one would have upheld to the responsibilities of doing all the marketing, advertising, and campaigning for the self-published book that my company LaquellJEntertainement is currently producing.  Those are a few ways that I will apply the content to my future endeavors.