The year 2016 has been viewed to be a great one for all online marketing campaigns, the author mentions that the following seven trends listed in the news article are going to make a pivotal impact on the industry. When there are a variety of new user preferences, hardware, software, and entities developed, this would indicate that they are going to be accepted or passed due to the changes by the organizations in society. The early receptors have a competitive advantage at this point up on the competition when appealing to new merchants and markets. The one’s who don’t grasp the new trends would miss out on the opportunity to regain their role/position.
One of the trends that stood out most was video ads, the article specifies that video ads will start dominating the market, even though video ads are not unheard of, in society more users are becoming more acceptable to the video ads online. This trend will continue to rise and gain exposure which leads the virtually limitless possibilities to come in an array of formats to more video ad types to show up in unpredicted places. One example would be the ownership that Google has with one of the major hitters (Youtube). According to (DeMers, 2105), Google is finally getting on board with in-SERP video advertising which was major news the day of release.
App indexing will lead to an explosion of apps because the are designed to function just like a website, but in a more accessible way. App adoption in 2016 will be a critical year for business owner’s perspectives. Mobile will completely dominate desktop because Google’s is supporting desktop traffic fading away, which signifies that the smart money will rest on the mobile-focused online marketing strategies. The article shared that, Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, according to (DeMers, 2105) Digital assistants will lead to a new kind of optimization because the rise of digital assistants will lead to a new kind of optimization. Such Digital assistants like Siri and Cortana utilize the traditional search engines, when necessary to locate information. Virtual reality will emerge in the next few years there are currently over dozens of virtual reality devices that will be released designed for specific applications such as video games. The Oculus Rift is the most praised VR device, which is set to release in 2016. Wearable technology and the Internet of Things (IoT) will pave new ground. The Apple Watch which is the first-generation smartwatch should start emerging next year. These devices will change the direction of local marketing. Advertising will become more expensive online ads are typically inexpensive, but the increases in price may lead to smaller organizations to be excluded out of the landscape.
A few long tail phrases that one would use to search for this article when utilizing a search engine would be
*7 online marketing Trends
*Top Seven Marketing trends online
*2016 Top 7 Dominate Marketing Trends
*Top Online Marketing Trends in 2016
*Top 7 dominate marketing Trends.
I choose these long tail phrases because each one has specific keywords that would make it more search friendly for anyone that has an interest in a particular area of business that one is conducting research for. Each one of the long tail phrases is similar to one another, which would make it more of a reason of why it would be extremely accessible to the inquired researchers that one is putting into the search boxes.
What the publisher of this article did to make the article more search friendly was to have the search ability related to an individual like myself that had an interest in regards to online marketing trends. The “search-ability” was not hard to access at all. I would recommend that the author next time tag the article for more awareness throughout the article. I see the keywords online marketing a few times when reading through the article.
The seven trends will not be the only ones that will emerge over next year, this will be some of the most significant impacts on the business. There is not guarantee when the following trends will boom, which is solely driven by consumer adoption.
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