“Experts Views on the Value of Business Plans”

This post that I’m writing from my company, The Exceptional Recipient Award, Inc.  is going to examine and summarize the views of two (2) well respected “experts” in the field of writing and/or reviewing business plans.

The experts are going to stem from the world of business plan development, angel investing, venture capital investing, or academia. These were the resources that my cohorts were presented with this month in our entertainment business plan development course to better serve our viewers on our blogs.

Brief biographical information / background on the “experts” you have chosen.

I selected Steve Blank as one of the experts to write about who is from New York, a founder of E.phipany, and a prominent professor at Berkley University. He has published an article titled “No one wins in Business Plan Competitions” which sheds light on the essentials of moving from business plans to business models.

The second expert that I wanted to write about was Kevin Geiger who is respected for his works as an Artist and producer.  I know he has credits for working on the Reign of Fire, Species, and Chicken Little projects, which viewed his collaborations as an instructor on the methodology on the business end of feature film.

The critical & key components that investors are looking for in a plan now days are just simple organizational structure, Don’t be a big fish, have Clear objectives for the business plan, and always incorporate creativity and fresh content.  Both experts strongly agree that organization is extremely important in the development of your company, especially Geiger.

These are considered key because each component plays a pivotal role to any investors overall business plan, marketing tactics, and vision for business to be success because any of those components  could make or break the company.

There are a few suggestions that I’m considering for my plan such as staying true and relatable to the customer/consumer instead of just paying close attention to the market. According to, (Steve Blank, 2012) This an on-going and ever-changing process of any company’s performance rather than an original plan that may or may not works.  I would always remain firm and patient because I know and understand very clearly that optimism will always result in rewards in an array of capacities. I know that Geiger had shared his feelings on production company’s can serve as the primary production company whole entity that is producing the film itself under.  This can be a problem for your business especially if you’re a start up because you would be putting your own company at risk. Typically most of the time usually a Limited Liability Corporation (LLC) will do this.